Summary: Work with current Marketing Manager to complete tasks necessary to promote events and sell tickets, develop and execute event marketing campaigns for the show season, promote the use and reputation of the venue, as well as various tasks to generate revenue for the company.
Public Relations – Pitch stories, create PR events, generate media hits, build relationships with anchors, reporters, writers, DJs, Program Directors, News Editors, etc. in the Roanoke Valley and outlying markets. Represent the building for all PR-related activity. Serve as liaison between media and show promoter or publicist to achieve PR goals.
Day of Show – Coordinate with publicist from show ahead of time regarding media requests the night of the show as well as obtain the media policy. Escort media to and from the stage according to that policy. Coordinate gifts for the artist, trade shot opportunities, and artist autographs with the tour manager early on the day of the show.
Event Ownership – Oversee the implementation of the Marketing Plan for certain events put together by the Marketing Department, including media buying, trades, PR, grassroots, Group Sales, third parties, community events, etc.
Scoreboard exposure – Coordinate displaying up-to-date event information with scoreboard operator to be displayed on the Berglund Center scoreboard. To be updated weekly
Radio Broadcasts – Coordinate mentions of up-to-date event information with Rail Yard Dawgs (hockey) to be broadcast on affiliated radio network(s). To be updated weekly
Video Loop – Coordinate video uploads with Rail Yard Dawgs, as well as video uploads for the in-house concourse TVs. To be updated as needed. Loop tape is to be played on Box Office TVs and concourse TVs during events.
Community tie-ins – Create relationships with various community groups, i.e. Feeding America, Children’s Miracle Network, Boys and Girls Club, etc…, and create year long deals to enhance PR campaigns.
Trade Publications – Serve as liaison to reporting gross and paid ticket numbers to Pollstar, Billboard, and Venues Today Magazines.
Malls & Kiosks – Coordinate activities with the malls and Downtown Roanoke, Inc. (DRI) to promote Berglund Center events
Photography - Serve as liaison with Staff photographer for Berglund Center events
Third Parties - Negotiate year long deals with various third party partners, and secure sponsors for pre-concert parties and various events
OTHER DUTIES AND RESPONSIBILITIES:
Ensure the development, implementation and reconciliation of comprehensive marketing programs
Ensure the development, maintenance and coordination of advertising/sponsorship opportunities
Plan, organize, lead and control public relations efforts for the facility
Negotiate advertising and media-related sponsorship agreements
Develop, edit and issue press releases
Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
Establish and maintain positive, cooperative working relationships with contacts and co-workers
Explore non-traditional marketing opportunities for the facility and its events
Negotiate deals and contracts successfully
Develop, monitor and evaluate annual marketing budget
Create, prepare and implement advertising and promotional plans for booked events
Liaise with promoters to market the facility
Negotiate and maintain promotional partnerships with corporate partners
Develop, direct, coordinate and review the strategic plan for providing marketing services
Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
Track, analyze and compare event sales information
Work directly with other departments to implement campaigns
Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts
Manage day-to-day promotions and event activities
Provide direction to Group Sales and/or Ad Sales with regard to events
Manage public relations for the facility and events
Work directly with promoters for upcoming events to ensure success and customer satisfaction
Plan meetings to negotiate and research advertising mediums
Secure advertising deals and oversee implementation
Coordinate team efforts with other departments to implement marketing ideas/tasks
Oversee grassroots program and collateral created
Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility
Promote a service excellence culture and principles within department and facility
Perform all other duties as required
Carry out all assigned duties and responsibilities, including additional tasks as needed to achieve maximum success for each show, the venue, and entertainment seasons
Minimum of 5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Bachelors Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Demonstrate excellent written and oral communication skills; communicate clearly and concisely in the English language, both orally and in writing
Assertive, outgoing, creative, hard-working, resourceful, independent thinker who is greatly interested in working in Sports/Entertainment Marketing. This is a unique opportunity to enter into the industry and learn what goes into a comprehensive marketing campaign for various shows arenas.
Team player who is proactive and a problem solver
Must be able to work flexible hours including nights and weekends
Knowledge of Website maintenance
Proficient with social media (analytics, posts)
Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
Summary: This position with the assistance of the Director of Marketing is responsible for creating marketing, advertising and promotional plans for upcoming events; preparation of marketing advertising settlements for concerts and shows; Cyber Club email blasts; coordination of special events and promotions for upcoming events and is responsible for the Budweiser Gardens Centre Tour program.
Reporting to the Director of Marketing, the Marketing Coordinator is responsible for assisting the Director of Marketing in creating marketing, advertising and promotional plans for upcoming events at Budweiser Gardens
Assist the Director of Marketing with the preparation of marketing advertising settlements for concerts & shows
Responsible for the creation and maintenance of programs for the Neolane system and communication with Spectra Ticketing & Fan Engagement in order to create Cyber Club email blasts to patrons of the facility
Responsible for creating, maintaining and updating the content on venue social media platforms.
Responsible for the content of the website and a liaison with the IT Department to make necessary additions, corrections or revisions
Responsible for arranging advertising content with graphic designers for local magazines, Business London, London Free Press and other publications
With assistance from the Director of Marketing shall also be responsible for the creation of Third Party Partnerships, arranging meetings with potential partners and working with existing third parties to promote upcoming events
Assist the Director of Marketing with the coordination of special events and promotions for upcoming concerts, events and family shows
With assistance from the Director of Marketing shall also be responsible for the creation and implementation of grassroots marketing plans to promote upcoming events.
Responsible for the daily activities of interns within the Department
Responsible for the Budweiser Gardens Tour Program which consists of creating the program, scheduling and providing guided tours of the facility
Other duties as required.
BS or BA degree (or equivalent experience) required. Willingness to work the hours necessary to meet the Marketing Department’s objective
Oversee Marketing Department’s Interns. Performs the departmental administrative duties and assists the Director of Marketing in ensuring a high standard of excellence in regards to the marketing department objectives
ACCOUNT EXECUTIVE - Donald L Tucker Civic Center (Tallahassee, FL)
Summary: The Account Executive is responsible for finding ways to generate new revenue for the Donald L. Tucker Civic Center. Primary functions include: the sale of banquet, exhibition hall and meeting space events; the sale of corporate sponsorships and luxury suites.
Promote the facility to potential clients; conduct facility tours; answer questions and provide information regarding facility food & beverage, facility services, technical capabilities, policies and procedures; assist clients in finalizing booking arrangements and issuing contracts.
Prepare proposals and cost estimates related to clients.
Responsible for making cold calls, setting appointments & conducting sales presentations.
Attend Industry events and tradeshows.
Establish and maintain effective working relationships within the community, to include local hotels and industry organizations; represent the facility professionally at all times.
Responsible for prospecting, selling, cultivating new corporate sponsorships for the building
Responsible for executing all aspects of corporate partnership fulfillment.
Responsible for the design of sales proposals and presentations for potential corporate partners.
Responsible for creating and implementing new ideas and opportunities that will drive revenue for the building.
Work with the sales & marketing department on opportunities to cross sell corporate partners.
Responsible for working and attending events (including nights and weekends)
Other duties as assigned by the Marketing Manager and General Manager.
Meets specified goals and objectives for fiscal year
Bachelor’s degree from accredited college or university with emphasis in hospitality management, public or business administration, or other related fields.
Minimum 2 years of sales and/or event experience in the hospitality industry, convention center, conference center or other similar public assembly facility.
Ability to communicate clearly, concisely and professionally, both written and orally, in the English language.
Certified Meeting Professional (CMP) designation preferred.
Possession of a valid driver’s license.
Ability to work beyond normal business hours including nights and weekends as required.
SKILLS AND ABILITIES:
Excellent communication, organizational and interpersonal skills required.
Ability to use initiative, prioritize workload and handle multiple tasks simultaneously.
Advanced oral and written communication skills.
Strong orientation to customer service and ability to work with other staff members in the facility.
High aptitude for figures and advanced writing skills.
Professional presentation, appearance and work ethics.
SENIOR CORPORATE PARTNERSHIP SALES MANAGER - PPL Center (Allentown, PA)
Summary: The Senior Corporate Partnership Sales Manager is primarily responsible for generating new business revenue with local, regional and national companies through the sale of integrated sponsorship packages of?the PPL Center and Lehigh Valley Phantoms assets. The Senior Corporate Partnership Sales Manager will sell fully integrated marketing, media and promotional programs that include marketing rights, on-premise signage, game sponsorships, promotions, event marketing, media exposure and select premium seating elements.
Work with the VP of Corporate Partnerships & Premium Seating to implement the goals, objectives, policies, and priorities of all corporate sales programs and activities
Prospect, sell, activate and maintain corporate sponsorships, advertising and premium seating partnerships for the venue, team and special events
Regularly engaged in the business of making sales, and presentations away from the primary place of business
Design sales proposals and presentations for potential corporate partners
Prepare advertising, sponsorship and premium seating contracts and addenda; identify issues with contract language; address issues with and make recommendations for resolution; negotiate corporate sales pricing and other rates as required
Achieve corporate partnership revenue goals and budgets
Work with Lehigh Valley Phantoms team to coordinate the fulfillment of all aspects of contractual obligations including tickets, signage and other branding and promotions
Meet with corporate partners and outside agencies at their place of work to get all branding created and placed in a timely manner
Interact in a professional manner with senior level management and ownership
Oversee the service of corporate partnerships through various means including direct contact, newsletters, partner gatherings and client entertainment events
Identify key open categories and new categories as prospective new business leads
Consistent exercise of independent judgment and discretion in matters of significance.
Renew and grow existing corporate sponsorship and media partnerships through continued outstanding service and up selling of additional sponsorship assets into current partnership agreement
Track prospecting, sales and inventory, and manage sales reports
Manage corporate sales and select premium seating inventory in a fiscally responsible manner
Other duties as assigned
Minimum of 5-7 years of experience in advertising or sports sponsorship/arena sales
Experience in the Lehigh Valley marketplace preferred
Proven track record of generating new business and retaining clients
Bachelor’s degree from an accredited college or university with major course work in sales, public relations, business administration, hospitality management, or other related field
Computer proficiency in Microsoft Work, Excel and PowerPoint
Strong written and verbal communications skills
Ability to spend time on the road conducting sales pitches to new prospective clients
Ability to work a flexible schedule including evenings, weekends, and holidays is required
Outstanding communication skills are essential for interactions with clients, operational leaders ?and other senior executives.
DIRECTOR, PREMIUM SEATING - PPL Center (Allentown, PA)
This position will be responsible for coordinating all premium seating sales for the PPL Center.
The Director of Premium Seating will be responsible for coordinating all premium seating sales and servicing for the PPL Center and Lehigh Valley Phantoms. This person will oversee the sales of luxury and bunker suites, loge boxes and club seats. They will also manage the staff that will assist in the premium seating servicing and/or rental sales process. General management and sales duties will include:
Assist in the recruitment and hiring of other staff positions in department when applicable
Provide top level client servicing to premium seat clients
Plan for upcoming renewal cycles and gifts and/or special events for PS clientele
Budget requirements and contract compliance
Assist with the creation of policies and procedures as needed
Reporting and tracking systems (Salesforce, BOX, etc.)
Work closely with team ticket sales department to ensure common message is received to all ticketing clients (both STH and PS clients)
Assist in the creation and development of sales presentation materials
Liaison with accounting, box office, team personnel, and Spectra as needed
Coordinate all aspects of sales solicitation process including account lists and assignments for staff
Develop and implement marketing plan to sell inventory
Hold weekly sales meetings and follow reporting system to corporate
Sales of all inventory- achieving appropriate goals as determined by management
Manage the contract database and sales reports
Other duties as appropriate for a director
Extensive premium seating sales experience
Excellent communication and presentation skills required
4-5 years of sales experience or previous experience in a similar working environment
Bachelor’s degree from accredited college/university in a related field
Ability to work comfortably with Excel, Word, Power Point and email applications
Ability to work nights, weekends and select holidays as required
COORDINATOR, PREMIUM SERVICES & GROUP SALES - Ted Constant Convocation Center (Norfolk, VA)
SUMMARY: This position will be responsible for overseeing all Premium Services at the Ted Constant Center and S.B. Ballard Football Stadium along with supporting the Director of Sales with daily administrative tasks associated with the Sales and Marketing departments.
Premium Seating Responsibilities:
Manages the servicing and operation activities for premium/suite department for all TCCC Arena Events, ODU Football and ODU Basketball
Develop annual club/suite level servicing plan with focus on servicing premium service clients at all Constant Center events, along with developing ticketing packages for concerts and family shows
Serves as the liaison for accounts to purchase additional tickets for all football and basketball, and third party events held at the TCC and to Aramark
Service current accounts in an effort to further develop client relationships
Support Director of Sales in premium department daily tasks and activities
Create order forms, collateral, and quarterly newsletters for premium seating clients
Educate Suite Administrators on how to utilize Online Food and Beverage Ordering Software
Plan and execute special events for premium seating clients
Maintain, and effectively communicate with, Premium Seating customer database on a regular basis
Create system to notify Premium Seating customers of events, and solicit ticket sales for events from Premium Seating clients
Fill out order forms for, process payment for, and deliver/ship tickets for events to Premium Seating clients
Create and maintain system for post-event follow-up for Premium Seating clients
Fulfill donation requests from non-profit organizations
Actively prospect for new premium seating clients through newspapers, internet, brochures, etc.
Participate in events, promotions, client entertainment and other activities as required
Closely plans, coordinates cost and pricing on menu selections for Suite/Stadium Catering events.
Attempt to achieve first-contact resolution of client issues to ensure they are resolved quickly and effectively.
Group Sales/Marketing Department
Support group sales and marketing department with daily activities such as fulfilling group sales orders, printing tickets, mailings, departmental customer service and flyer creation
Assist in the creation and implementation of sales/marketing related collateral pieces
Assist with conducting research for various group sales/marketing projects and new group prospecting
Assist with maintaining and putting together group category databases
Assist with outbound and inbound sales calls when needed on an event by event basis
Event day responsibilities as required to include evenings and weekends
Perform other duties and projects related to the department as assigned
Bachelor’s degree from an accredited college or university in Marketing, Communications, Sports/Business Management or a related field
Excellent written and verbal communication skills with a friendly and professional telephone manner
Graphic design ability
Strong organizational and time management skills
Must be detailed-oriented, with the ability to meet deadlines and handle multiple assignments and projects in a fast passed environment
Ability to work nights, weekends and holidays as job duties involve non-traditional hours