DIRECTOR OF MARKETING - Abbotsford Centre (Abbotsford, BC)
The Director of Marketing is responsible for marketing for the venue and its events. Not only will the Director of Marketing take a lead role in the advertising/ media buying, promotions, public relations and grassroots efforts for the venue and its events, but will oversee all other department members to ensure that all efforts are focused on common goals. The Director of Marketing will act as a leader and mentor for all marketing department staff. The Director of Marketing will take a very active role in the communication and support efforts for other departments such as Premium Seating, Corporate Sales and Group Sales.
Bachelors Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 3 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Communicate clearly and concisely in the English language, both orally and in writing
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of website maintenance, social networking and viral marketing
Knowledge of federal, provincial and local regulations
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
Familiarity with media buying and promotions
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
Provide marketing support for concerts, family shows, sporting events and other miscellaneous events
Negotiate, close, implement and evaluate media, promotional and sponsorship deals for events
Responsible for the development and coordination of new marketing programs and initiatives to maximize event awareness and exposure for aforementioned events
Responsible for the coordination of marketing between promoters, artist management and local media
Responsible for the coordination of internet and database marketing programs and initiatives
Responsible for the creation of new, unbudgeted revenue-generating marketing programs
Assist in public relations efforts such as media releases, story pitches, media drops, interviews, etc.
Responsible for compilation of all event settlement information
Participate in the brainstorming sessions
Responsible for the career and personal growth of aforementioned department members
Provide experience, guidance and leadership for marketing department and other departments
Ensure the development, implementation and reconciliation of comprehensive marketing programs
Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives
Develop, direct, coordinate and review the strategic plan for providing marketing services
Track, analyze and compare event sales information, sales by city reports and the weekly sales report to regional
Assist the user groups in marketing their events
Responsible for the creation of the Annual report and annual Marketing and Communications plan
Manage day-to-day promotions and event activities
Responsible for the management and content creation for all venue social media platforms
Assist in promotional efforts for community rentals and adult recreational hockey league
Responsible for the graphic design creation of ads for events and the venue and outsourcing when needed.
Responsible for the regular maintenance and updating of content on the venue website.
Media/ Public Relations
Plan, organize, lead and control public relations efforts for the facility
Negotiate advertising and media-related sponsorship agreements
Explore non-traditional marketing opportunities for the facility and its events
Develop, edit and issue press releases
Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
Manage public relations for the facility and events
Plan meetings to negotiate and research advertising mediums
Participate in community associations such as the Abbotsford Executive Association and Chamber of Commerce
Venue/ Department Relations
Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
Establish and maintain positive, cooperative working relationships with contacts and co-workers
Negotiate and maintain promotional partnerships with corporate partners
Work directly with other departments to implement campaigns including Corporate Sales, Group Sales and Ovations food service
Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
Promote HYD culture and principles within department and facility, maintain building How You Doin’ program and committee
Perform all other duties as assigned
Intellectual/Social, Physical Demands and Work Environment:
The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.
While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information.
The duties of this position are usually performed indoors. The noise level in the work environment is usually moderate to loud during events and minimal during non-event times.
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