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SUMMER 2014 MARKETING AND GROUP SALES INTERNSHIP - Augusta Entertainment Complex (Augusta, GA)

About Global Spectrum:

As the fastest growing venue management firm in the world, Global Spectrum provides innovative leadership for public assembly facilities, including arenas, civic and convention centers, stadiums, ice
Facilities, equestrian centers and theatres looking to privatize. As a subsidiary of Philadelphia based
Comcast-Spectacor, Global Spectrum also operates two other businesses, Front Row Marketing and Global Spectrum Asia, Ltd. In addition to Global Spectrum, Comcast-Spectacor maintains ownership of the Philadelphia Flyers (of the NHL), the Wells Fargo Center, the Wells Fargo Complex, and Comcast SportsNet.

Summary:

Coordinate and implement projects that will contribute to the implementation of event marketing plans for the event season at the Augusta Entertainment Complex (James Brown Arena and William B. Bell Auditorium). Assist the marketing and group sales team in completing tasks necessary for marketing campaigns for events coming to the venue. This is a unique opportunity to learn what goes into a comprehensive marketing campaign for concerts, family shows, and special events.

Reports to: Marketing Manager & Group Sales Manager

Requirements:

o Strong writing and communication skills
o Working knowledge of Word, Excel, PowerPoint, Photoshop a plus
o Must be outgoing, creative, hard-working, resourceful, independent thinker who is greatly interested in working in Sports/Entertainment Marketing
o Must be rising college junior or senior seeking an internship to satisfy a college credit requirement (Internship is unpaid, and housing/transportation is intern’s responsibility)

Intern Duties:

o Learn to create event marketing and PR plans
o Attend meetings with marketing staff including those with local community organizations
o Conduct research regarding competitive events in the CSRA area by identifying target markets
o Conduct research for various marketing and group sales projects on a per-show basis
o Learn to develop grassroots plan – i.e. negotiating trade opportunities, getting materials printed (posters, flyers, register to win boxes)
o Assist marketing & sales team in the planning and execution of pre-event parties and promotions, VIP room activities, birthday parties, meet & greets
o Learn to create and maintain databases, while qualifying group sales contacts
o Help with our “How You Doin?” Customer Service program by brainstorming ideas, creating plans on implementing the customer service program, and assisting with trade opportunities
o Coordinate and represent the Augusta Entertainment Complex, alongside the marketing & sales team, to promote events via booths/tables at festivals, fairs, and other events with high traffic to publicize arena and events
o Gather event news clips
o Learn and assist with implementation of marketing campaigns on several social media outlets
o Brainstorm with marketing team and help execute public relations initiatives. Ability to attend local community meetings with marketing staff, such as young professionals groups
o Learn from Group Sales Manager how to promote Group Theme Nights, Family Shows and other events to group customers
o Ability to have flexibility in schedule, and able to work non-traditional hours as tasks warrant to help with day-of-event preparation and activities

Note: When you apply for this job online, you will be required to answer the following questions:

1. YES / NO: Are you a college junior, senior, or graduate student studying a related concentration (Business, Facility Management, Sport Management, etc.)?

2. YES / NO: Are you seeking a summer internship to earn class credit?

3. YES / NO: Do you live or have housing in the Augusta, GA area?

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