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Internships: Marketing
GROUP SALES/MARKETING INTERN - Augusta Entertainment Complex (Augusta, GA)

Title: Group Sales/Marketing Intern

Reports To: Group Sales Manager and Marketing Manager

Buildings: James Brown Arena and Bell Auditorium

Number of Positions: 1

Type: Paid

Hours: At least 10-30 hours per week

Qualifications:

• Open to college students only, Junior, Senior, and Graduate Students studying in a related major such as Marketing, Business, Sports and Entertainment Management, etc • 3.3 GPA or higher • Internship is paid however travel and housing arrangements are the responsibility of the students •Event nights and weekends may be required

Projects/Responsibilities include:

Group Sales

  • Learn from Group Sales Manager how to promote Group Sales events such as group theme nights, family shows, Broadway series shows and other events to group customers.
  • Learn how to conduct Group Sales calls for promoting events on sale and for generating new business leads
  • Learn to conduct research for specific target markets, create promotional materials and how to develop and implement event promotions
  • Learn to handle customer seat selection and processing orders
  • Become familiar with the shows/events
  • Learn to execute day of event programs: birthday parties, pre-event promotions and meet & greets
  • Learn how to create and maintain databases and spreadsheets
  • Learn to conduct tours of the facility while conveying knowledge of the facility, amenities and upcoming events
  • Assist Group Sales Manger with prospecting lead calls, setting up new client meetings, and attend networking events.
  • Assist and oversee with Group Sales Department grassroots efforts
  • Perform other projects as assigned

Marketing

  • Help Marketing Correspond with show promoters to negotiate approval on partnerships with local groups in the market, such as approval on third party retail promotions, community groups promotions, media promotions, etc.
  • Meeting with local third party retail partners to solidify event partnerships
  • 2
  • ?
  • Conduct research each week regarding events we can attend to promote upcoming events
  • Help Oversee and Manager the Venues Social Media- Facebook, Twitter, Instagram, etc..
  • Oversee grassroots efforts for most events – i.e. contacting promoters for artwork, negotiating print rates or print trades with printers, getting materials printed (posters, flyers, register to win boxes), and getting materials out into the CSRA.
  • Oversee preshow party activities before concerts. This will include brainstorming and coming up with ideas for decorations and interactive ideas to entice people to buy a preshow party package. This will also include meeting with Ovations, coming up with a menu, meeting with local groups to secure music, and meeting with the Global Spectrum staff to brainstorm ways in which to sell this package to contribute to the revenue for the Augusta Entertainment Complex.
  • Oversee maintenance of database information, including number of members, cleaning the list, working to analyze lists, separating lists into "event type buckets," coming up with new and creative ideas to always add to the database, and helping in the overall efforts to help sell tickets online.
  • Coordinate and represent the Augusta Entertainment Complex and promote events via booths/tables at festivals, fairs, and other events with high traffic to publicize arena and events. This will require creativity in presenting the events at the booth, as well as organization in researching events, calling to reserve space, and staffing each event.

Preferred Skills:

  • Working knowledge of Word, Excel, PowerPoint and Photoshop
  • Excellent communication, organizational and interpersonal skills
  • Detail oriented, self-motivated and able to work under minimal supervision
  • A winning, do-what-it-takes attitude and a desire to learn
  • Able to work in a fast paced environment

Application Information:

To apply, please send a cover letter and resume to Vicki Johnson at vjohnson@arccc.com

Global Spectrum is an equal opportunity employer.

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