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Sales & Marketing: Marketing
DIRECTOR OF MARKETING - Budweiser Gardens (London, ON)

DIRECTOR OF MARKETING

REPORTS TO:                        General Manager

ENTITY:                                 Global Spectrum

SUPERVISION EXERCISED:               Marketing Coordinators, Marketing Interns

 

GENERAL STATEMENT OF DUTIES:

  • This position shall have overall responsibility of the advertising & promotional plans for events; advertising buys, creative development, schedules, maintenance and settlements for all shows and events.  Responsible for the media relations and public relations programs; works with charitable organizations.         

                                     

AREAS OF RESPONSIBILITY:

  • Reporting to the General Manager, the Director of Marketing shall be responsible for the research, preparation, implementation and maintenance of advertising and promotional plans for events booked by Budweiser Gardens
  • Responsible for developing a comprehensive social media strategy and for overseeing all Budweiser Gardens social media asset, not limited to but including the Budweiser Gardens Facebook Page, Twitter Account, Youtube and Instagram accounts.
  • Responsible for maintaining a positive online and social media brand for Budweiser Gardens and Global Spectrum.
  • Responsible for fostering and leveraging positive relationships with local and regional media partners.
  • Responsible for advertising buys, creative development, schedules, maintenance and settlements for all shows and events
  • Creation of marketing plans for events being promoted Budweiser Gardens whether in conjunction with a promoter or on behalf of the facility considering that Marketing plans differ from advertising and promotional plans as they focus on grassroots efforts and a “footprint” of how the event shall be marketed overall
  • Creation, maintenance and monitoring of the media relations program on behalf of Budweiser Gardens.  This involves the creation of media releases, coordination of interviews and media requests for information on the shows, facility or its staff.  It shall also require the development of a community initiative program to remain a focal point within London and the southwestern Ontario region.
  • A Public Relations program which involves the promotion of the facility within the community and surrounding area shall also be created
  • Work with charitable organizations and educational programs within the community
  • Work with event promoters and media outlets to present a positive face for Budweiser Gardens.
  • Mentoring and development of staff within the department, ensuring that staff is properly developed and taught the specifics of the industry.  This development is focused on both the full and part-time staff
  • Ensures that corporate initiatives and policies are ongoing and completed in a timely fashion
  • Important corporate initiatives including ‘How You Doin’ and Performance Management
  • Ensures weekly corporate marketing updates are kept at the forefront

QUALIFICATIONS:

  • BA degree from a four-year university program with a minimum of seven years experience within the industry.  Must show demonstrated knowledge of marketing and sales and possess proven supervisory skills.

ACCOUNTABILITIES:

 

  • Oversee the effective operation of the Marketing department.  Responsible for ensuring a high standard of excellence in regards to public perception, customer relations, media relations and employee commitment. 

AUTHORITY:

  • Hires, evaluates and supervises the Marketing Coordinators and Marketing Interns.  Management of marketing department’s budget and each event’s marketing budget are maintained within approved budgetary parameters

EQUAL OPPORTUNITY EMPLOYER

DRUG FREE WORKPLACE

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