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Sales & Marketing: Marketing
MARKETING MANAGER - CFE Arena (University of Central Florida) (Orlando, FL)

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Summary: This position will work with the Director of Marketing to market the facilities and events while creating and maintaining relationships with media and promotional partners. The marketing manager will assist in advertising, media buying, interactive media, ticketing analysis, promotions, public relations and grassroots efforts for events as assigned, and will assume all Director of Marketing functions in the absence of the Director. 

Job Functions:

  • Develop and implement marketing plans and strategies for events, including creation of advertising materials, media buying, promotions, grassroots, digital marketing initiatives and public relations for events
  • Negotiate, close, and implement media and promotional agreements for the facilities events
  • Prepare written letter of agreements including negotiating terms
  • Assist Director of Marketing in preparation of monthly corporate marketing reports and participate in monthly conference calls with other Spectra entities
  • Prepare various reports on public relations progress, marketing efforts/results, ticketing analysis, demographics and economic trends, including event recaps
  • Create collateral materials such as print ads, online ads, promotional pieces, posters, flyers, schedules, calendars and various ticket brochures from concept to completion
  • Manage day to day digital marketing program including, but not limited to: Facebook, Twitter, Instagram, Snapchat, Website, Facility Email Program, SEO, Google Analytics, etc.
  • Generate new and creative ideas to attract new events and to promote events when booked, including social media and food & beverage promotions
  • Develop and manage day of event activities including, but not limited to: pre-event or on-site promotions, meet and greets, media requests, and social media promotions
  • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
  • Pitch stories, write press releases, create public relations events, generate media hits, implement media drops and build relationships with local media and outlying markets
  • Manage all grassroots efforts including poster & flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure
  • Serve as a liaison with industry representatives, the general public and other facility departments and divisions
  • Coordinate marketing efforts between promoters, artist management and local media
  • Research projects/upcoming shows
  • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
  • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
  • Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations to Director of Marketing; implement approved recommendations in support of organizational objectives
  • Help manage student interns, coordinate assignments and recruit new interns
  • Establish and maintain relationships with philanthropic community organizations that foster lasting partnerships while driving marketing and sales efforts
  • Track, analyze and compare event ticket sales information
  • Perform all other duties as assigned

Qualifications:

  • Bachelor’s Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
  • Minimum 2-4 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance, manage database marketing to reach new customers and drive increased revenue
  • Accountable and detail-oriented; must be able to juggle many tasks within time constraints
  • Strong written, verbal and interpersonal skills
  • Flexible – must be available to work evenings, weekends and all event days as assigned
  • Microsoft office applications and word processing skills required, as well as database management and graphic design (Adobe Creative Suite)
  • Team player who is a creative and proactive problem solver
  • Ability to travel as required

Accountabilities:

  • Increases and maintains the public’s awareness of upcoming events, while promoting the facility; assists in continuously improving marketing/public relations efforts; develops and maintains cooperative, positive relationships with the community, media, and promoters; promotes facility’s reputation as a world-class venue.

Intellectual/Social, Physical Demands and Work Environment:

  • The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform  the essential functions.

Intellectual/Social demands:

  • While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits.  Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame.  This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.

Physical demands:

  • While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information.

Work environment:

  • The essential functions of this position are normally performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environment can be moderate to loud during events, depending on the employee’s physical location in the facility, and minimal during non-event times.

EOE DFWP

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