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Sales & Marketing: Marketing
MARKETING MANAGER - St. Charles Convention Center (St. Charles, MO)

JOB TITLE:               Marketing Manager                                    

Reports To:                  Director of Sales & Marketing                                                   

FLSA Status:                Full-time, Salaried, Exempt

Supervises:                  Marketing Interns

SUMMARY:

To manage and coordinate the functions of the Marketing Division of the St. Charles Convention Center through media and public relations, promotional activities and marketing materials. Enhances the image of the facility and promotes goodwill in the community.

ESSENTIAL FUNCTIONS (including, but not limited to….):

  • Assist in developing and implementing annual marketing plan.  Responsible for the development and maintenance of all convention center facility advertising and marketing materials including that of the website.
  • Coordinates design and layout of ads to be used in national and local publications to publicize the facility and/or special events.
  • Writes and produces print ads and direct mail pieces. 
  • Develop marketing plans and present media buys for public events in the convention center to generate additional revenue streams.
  • Acts as point of contact for media relations.  Create media awareness and exposure of the convention center and its events through the distribution of press releases, publicizing of photo opportunities, guided building tours, and organization of press conferences. 
  • Implement and administer Comcast Spectacor corporate model of public relations by working with VP of Public Relations.
  • Generate new and creative ideas to attract new events and to promote events when booked.
  • Prepare various reports on public relations progress, marketing efforts/results, demographics and economic trends.  Provide assistance and staff support to Director of Sales and the General Manager.
  • Serve as a liaison with industry representatives, the general public and other convention center departments and divisions.
  • Attend industry events.
  • Plan, develop and maintain a program of regular communication with news media; prepare news releases; event calendars, public services announcements and other materials related to the convention center programs, events and facilities.
  • Respond to request for information from the general public, media, organization and clients.
  • Plan and organize facility events efficiently.
  • Establish and maintain effective working relationships with those contacted in the course of work.
  • Communicate clearly and concisely, both orally and in writing.
  • Provide excellent customer service assistance to internal and external clients.
  • Exemplify the How You Doin philosophies.
  • Act as staff liaison to Front Row Marketing Services.

§  Develop, maintain and coordinate the signage/sponsorship opportunities with the convention center in conjunction with Front Row Marketing Services including vendor packages, sales materials, proposals, sales calls and contracts.

NON ESSENTIAL FUNCTIONS:

  • Perform other duties as assigned.

SPECIAL CHARACTERISTICS AND KNOWLEDGE:

 

  • Procedures, methods, and techniques of marketing, public relations, event promotions, advertising and sales.
  • Multitask oriented, organized and focused on customer service.
  • Accurate financial reporting.
  • Modern office methods, procedures, and equipment.
  • Proficient knowledge of Word, Excel, PowerPoint, Publisher, Adobe Photoshop or equivalent desktop publishing program; training on industry specific software will be provided.

Methods of demographic research.

QUALIFICATIONS: 

  • Four years of increasingly responsible and marketing experience preferably in a convention center or a major hotel. 
  • A Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, mass communications, journalism, business administration or a related field.

INTELLECTUAL/SOCIAL, PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Intellectual/Social demands:

While performing duties of this job, the employee is continuously asked to multi-task under time constraints and with moderate to high pressure situations. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires frequent use of interpersonal skills including: ability to explain details to a variety of audiences, ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients. Employee will frequently communicate via email, telephone and in-person with others and exchange accurate information. This position requires employee to frequently work both independently or as part of a team.

 

Physical demands:

While performing the duties of this job, the employee will frequently operate a computer and other office devices such as calculators, telephones, copy machines, faxes and printers.  Employee will also frequently move about inside and outside facility in various areas before/during/after events in the course of supervising staff and directing clients to desired locations.  Employee must constantly communicate via telephone, email and in-person with others and exchange accurate information.  Employee may occasionally be required due to business demands and event operations to lift and/or move up to 25 pounds.

Work environment:

The duties of this position are performed primarily indoors in an office environment.  The noise level in the work environment is usually minimal to moderate during non-event days and moderate to loud during event days.

Sales Calls may require transportation both locally and out of town.

This job description is subject to change.

EOE.DFWP

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