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Sales & Marketing: Marketing
SALES MANAGER - Las Cruces Convention Center (Las Cruces, NM)

The Sales Manager promotes and books events, within assigned market, for the facility through an aggressive marketing and sales program. Works with the client on rates and terms of the contract; identifies the Food and Beverage needs and Audio Visual needs of the client; and conveys that information to all departments.


  • Meet specified goals and objectives for facility usage.
  • Keep detailed records of all client prospecting through the database and display effective identification of prospects and follow up.
  • Promote the convention center to all potential clients utilizing food and beverage; conduct facility tours; answer questions and provide information regarding facility services, policies and procedures; and assist clients in finalizing booking arrangements.
  • Main Sales contact for all groups within assigned market.
  • Set appointments and make monthly outside calls to potential clients.
  • Create event estimates for all events requesting a space hold during the booking process.
  • Make solicitation calls and send out mailings.
  • Overnight travel required for sales trips to Northern New Mexico and other cities as required.
  • Attend local business events to maintain exposure for the LCCC within the community.
  • Research, identify and establish the appropriateness of groups for the facility.
  • Create a marketing strategy for market segment that is maintained and executed throughout the year.
  • Attend Industry events and tradeshows as required.
  • Prepare license agreements and correspondence to clients
  • Enter and maintain complete and accurate information in Ungerboeck software.
  • Participate in the development of newsletters and other marketing materials.
  • Provide assistance and staff support to the General Manager.
  • Serve as a liaison with industry representatives, the general public and other convention center departments and divisions.
  • Deal professionally and effectively with potential clients displaying a customer-centric attitude at all times.
  • Collect deposit payments according to deposit schedules
  • Comprehend and Uphold all LCCC contractual obligations between the LCCC and clients
  • Establish and maintain effective working relationships with all LCCC partners, stakeholders, clients and vendors.
  • Make verbal presentations to groups of various sizes.
  • Prepare reports, correspondence, memoranda, agreements and forecast projections.
  • Provide excellent customer service assistance to internal and external clients.
  • Provide assistance to other departments as needed by the LCCC event schedule.
  • Exemplify the “How You Doin” principles.
  • Perform other duties as assigned.


  • Two to four years of increasingly responsible sales and marketing experience, preferably in a convention center or a major hotel.
  • Bachelor’s degree from an accredited college or university with major coursework in marketing, business administration, or a related field. A combination of education and experience may be substituted.
  • Ability to work a flexible schedule including nights, weekends, and holidays, as required.
  • Knowledge of Ungerboeck software is preferred.
  • Experience in public facility highly preferred.

Knowledge, Skills and Abilities:

  • Advanced computer proficiency and Microsoft products knowledge, to include: Excel, Word, Outlook, and PowerPoint. Training on industry software will be provided.
  • Must be constantly aware of changing events, such as staff or supply shortages adn communicate all information to related department.
  • Excellent and Timely communication is required.
  • Organized, and focused on customer service.
  • Knowledgeable in the procedures, methods, and techniques of marketing and sales.
  • Experience with event scheduling and booking procedures.
  • Accurate financial reporting.
  • Knowledgeable in food, beverage, and hospitality practices.

Intellectual/Social, Physical Demands and Work Environment:

The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Intellectual/Social demands:

  • While performing duties of this job, the employee is continuously asked to multi-task under time constraints. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. This position also requires constant use of interpersonal skills including: ability to motivate and inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate clearly and concisely in writing and verbally with clients.

Physical demands:

  • While performing duties of this job, the employee will frequently operate a computer and other office devices such as calculators, telephones, copy machines, faxes and printers. Employee will frequently move about inside and outside various areas of the facility and surrounding businesses to interact with internal/external clients. Employee must constantly communicate via telephone, email and in-person with others and exchange accurate information. Employee may occasionally be required due to business demands and event operations to lift and/or move up to 25 pounds.

Work environment:

  • The duties of this position are performed primarily indoors in an office environment. The noise level in the work environment is usually minimal to moderate during non-event days and moderate to loud during event days.
  • Sales Calls may require transportation both locally and out of town.


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