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Sales & Marketing: Marketing
MARKETING MANAGER - Duke Energy Convention Center (Cincinnati, OH)

Company: Global Spectrum

Location: Duke Energy Convention Center (Cincinnati, OH)

Reports To: Director of Sales & Marketing

Status: Full-Time

SUMMARY:
To manage and execute the functions of the Marketing Division of the Duke Energy Convention Center through media and public relations, promotional activities and marketing materials. Enhances the image of the facility and promotes goodwill in the community.

ESSENTIAL FUNCTIONS (include, but are not limited to…):
• Develop, maintain and coordinate the signage/sponsorship opportunities with the convention center including vendor packages, sales materials, proposals, sales calls and contracts.
• Assist in developing and implementing annual marketing plan. Responsible for the development and maintenance of all convention center facility advertising and marketing materials including that of the website.
• Develop marketing plans for the convention center to generate additional revenue streams.
• Implement and administer Comcast Spectacor corporate model of public relations by working with VP of Public Relations.
• Acts as point of contact for media relations. Create media awareness and exposure of the convention center and its events through the distribution of press releases, publicizing of photo opportunities, guided building tours, and organization of press conferences.
• Coordinates design and layout of ads to be used in national and local publications to publicize the facility and/or special events.
• Writes and produces print ads and direct mail pieces
• Generate new and creative ideas to attract new events and to promote events when booked.
• Prepare various reports on public relations progress, marketing efforts/results, demographics and economic trends. Provide assistance and staff support to Director of Sales and the General Manager.
• Serve as a liaison with industry representatives, the general public and other convention center departments and divisions.
• Attend industry events.
• Plan, develop and maintain a program of regular communication with news media; prepare news releases; event calendars, public services announcements and other materials related to the convention center programs, events and facilities.
• Respond to request for information from the general public, media, organization and clients.
• Plan and organize facility events efficiently.
• Plan and create Duke Energy Convention Center Annual Report.
• Communicate clearly and concisely, both orally and in writing.
• Perform related duties and responsibilities as required.

SPECIAL CHARACTERISTICS/KNOWLEDGE:
• Procedures, methods, and techniques of marketing, public relations, event promotions, advertising and sales.
• Multitask oriented, organized and focused on customer service.
• Accurate financial reporting.
• Modern office methods, procedures, and equipment.
• Proficient knowledge of Word, Excel, PowerPoint, Publisher, Adobe Photoshop or equivalent desktop publishing program; training on industry specific software will be provided.
• Methods of demographic research.

PREFERRED QUALIFICATIONS:

Experience:
• Four years of increasingly responsible and marketing experience preferably in a convention center or a major hotel

Education / Training:
• A Bachelor’s degree from an accredited college or university with major course work in marketing, public relations, mass communications, journalism, business administration or a related field.


EOE, DFWP
 

Note: When you apply for this job online, you will be required to answer the following questions:

1. YES / NO: Have you earned a Bachelor’s degree from an accredited college or university with major course work in marketing, public relations, mass communications, journalism, business administration or a related field?

2. YES / NO: Do you have 4+ years of increasingly responsible and marketing experience in a convention center or a major hotel?

3. To be considered, please list your salary requirement.

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