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Sales & Marketing: Marketing


The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.  He/she is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process.  This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility.  The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.


  • Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
  • Minimum of 5 years increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Knowledge of Public Relations
  • Knowledge of Website maintenance and digital marketing
  • Knowledge of federal, state and local regulations
  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, Power Point and Internet software
  • Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
  • Knowledge of with media buying and promotions
  • Knowledge of Smart DM

Job Functions:

  • Ensure the development, implementation and reconciliation of comprehensive marketing programs
  • Ensure the development, maintenance and coordination of advertising/sponsorship opportunities
  • Plan, organize, lead and control public relations efforts for the facility
  • Negotiate advertising and media-related sponsorship agreements
  • Develop, edit and issue press releases
  • Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
  • Communicate clearly and concisely in the English language, both orally and in writing
  • Establish and maintain positive, cooperative relationship with contacts and co-workers
  • Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
  • Explore non-traditional marketing opportunities for the facility and it’s events
  • Negotiate deals and contracts successfully
  • Develop, monitor and evaluate annual marketing budget
  • Create, prepare and implement advertising and promotional plans for booked events
  • Recruit, interview, select, train motivate and evaluate staff; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures
  • Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives
  • Liaise with promoters to market the facility
  • Oversee Group Sales department
  • Negotiate and maintain promotional partnerships with corporate partners
  • Develop, direct, coordinate and review the strategic plan for providing marketing services
  • Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
  • Track, analyze and compare event sales information
  • Work directly with other departments to implement campaigns
  • Manage event settlement packets, including colleting invoices, coding and creating a back-up packet
  • Develop collateral, including fliers, newsletters, websites, posters, postcards, social media promotions and email blasts
  • Manage day-to-day promotions and event activities
  • Manage social media platforms and website for the facility
  • Manage public relations for the facility and events
  • Work directly with promoters for upcoming events to ensure success and customer satisfaction
  • Plan meetings to negotiate and research advertising mediums
  • Secure advertising deals and oversee implementation
  • Coordinate team efforts with other departments to implement marketing ideas/tasks
  • Oversee grassroots programs and collateral created
  • Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
  • Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility
  • Mentor staff in the department to assist in their development
  • Promote HYD culture and principles within department and facility
  • Perform all other duties as required

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