Job Title: Assistant Interactive Marketing Manager

Company: Spectrum Arena, LP

Location: Wells Fargo Center (Philadelphia, PA)

Department: Technology Solutions

Reports To: Director of Interactive Marketing

Supervises: None

Overview:
This entry-level position resides in the Technology Solutions department and reports to the Director of Interactive Marketing. This position parallels the Wells Fargo Center marketing department and executes the online marketing functions for the events that come through the Wells Fargo Center. This includes the creation of content for the various venue websites, email communications, and social media presences. This position also works with the other marketing departments for teams that play in the arena and our facilities throughout the USA, Canada and globally. The successful candidate will be developed in interactive and traditional marketing skills and ultimately groomed as a candidate for marketing management positions at one of our domestic or international venues.

The Interactive Marketing group develops innovative ways to market events, concerts, and shows and also generate leads and demand for our various lines of business (sports teams included). This position focuses on interactive marketing, but also works in tandem with other Wells Fargo Center marketers focused on the traditional marketing methods. In addition, this position will also learn basic skills and concepts in the “traditional” marketing methods to accomplish complete exposure to event marketing but will maintain an emphasis and expertise in the interactive functions.

QUALIFICATIONS

Required:
• Willingness to relocate to another Global Spectrum venue after training in Philadelphia
• Bachelor’s degree from an accredited college or university
• Strong oral and written communication skills
• Strong analytical and organizational skills
• Strong time management and attention to detail
• Ability to work comfortably with Excel, Word, PowerPoint and Outlook
• Some travel (under 10%)

Preferred:
• Prior Sports and Entertainment Industry business operations experience preferred
• Experience with Neolane or other marketing automation software platform
• Familiarity with website Content Management System tools & HTML
• Online Marketing (including Social Media and Search Engine Marketing) and Email Marketing experience
• Working knowledge of photo editing software

 JOB FUNCTIONS:
• Execute Interactive Marketing tasks related to email campaigns, online partnerships, company websites and text messaging club.
• Create, publish and update venue website content and social media presences (Facebook, Twitter, YouTube, etc.)
• Increase size and quality of database while maintaining customer loyalty
• Assist with the planning, execution and tracking of online campaigns including Search Engine Marketing
• Create copy for various email marketing communications (ex. weekly venue marketing newsletter)
• Coordinate email content testing, deployment and tracking
• Assist with the development of email marketing strategies and customer segmentation recommendations
• Work within database marketing and ticketing tools to extract past purchaser lists
• Develop and execute interactive marketing programs to drive website traffic and increase awareness
• Work with partners (Philadelphia Flyers, Philadelphia Wings, comcastTIX, other regional websites, etc.) to implement Interactive Marketing programs and explore new promotional opportunities
• Promote all Wells Fargo Center events including, but not limited to, family shows, concerts, Philadelphia Flyers, and Philadelphia Wings
• Negotiate, close and implement media, promotional partner and sponsorship deals for all events
• Work closely with Marketing/PR to develop and execute marketing and public relations plans for events
• Track, analyze and compare event ticket sales information
• Create Market Research Reports
• Provide Interactive Marketing support for Global Spectrum venues
• Stay up to date on the latest technologies and work to implement them when favorable
• Perform other duties as assigned
• Attend off-site meetings and conferences when applicable (some travel required)
 

EOE

COMPANY:  Spectrum Arena, LP

DEPARTMENT: Premium Services

LOCATION:  Wells Fargo Center (Philadelphia, PA)

REPORTS TO: Premium Membership Manager (Cadillac Grille/Philly Park/Lexus)

STATUS:  Full-Time; Salaried; Exempt

OPEN UNTIL:  Closed / Filled

QUALIFICATIONS:

• Bachelor’s degree from an accredited college/university preferred; equivalent experience considered.
• Excellent verbal and written communication skills in the English language and interpersonal skills
• Must have a positive, professional and customer focused attitude
• Professional telephone skills and strong organizational skills
• Previous Marketing and/or promotions experience preferred
• Proficiency in Microsoft Excel, Word, Outlook
• Ability to handle multiple projects simultaneously
• Ability to work event nights/weekends/select holidays as required, in addition to traditional business hours
 

JOB FUNCTIONS: 

• Works closely with Flyers and Sixers sales reps, and personally sells premium memberships (Cadillac Grille, Philly Park, Lexus Club), to current season ticket holders.
• Prospect and sell concert VIP Packages to all members
• Assist Membership Manager in the creation of new revenue streams as well as the implementation of annual sales and marketing plans
• Responsible for maintaining all department reports including sales and commission reports
• Track, analyze, and compare membership sales information & create new revenue streams
• Maintain a detailed customer database of all clients and prospects
• Process incoming payments through New Era ticket system
• Effectively communicate with finance department and manager of Inventory and Finance, in regards to outstanding payments, refund requests
• Responsible for staying in constant communication with all clients, trouble shooting and updating their information through the use of PAC and Salesforce
• Create and manage weekly email blasts for the purpose of up selling current client base and increasing concert VIP package sales
• Assist in the creation and implementation of all collateral materials as they pertain to Club Membership campaigns
• Plan and coordinate theme night promotions and special events for corporate executives, businesses, fans, and all applicable customers
• Manage and staff the Club Membership sales display during selected events
• Select, train and manage Premium Services intern
• Other duties and responsibilities as assigned
 

EOE

Entity:  Spectrum Arena, LP

Location: Wells Fargo Center (Philadelphia, PA)

Reports to: Sr. Staff Accountant

Qualifications:
• Bachelor’s degree with major coursework in Accounting
• Proficient in Windows environment with strong Excel skills
• Knowledge of MAS 200 or similar accounting software preferred
• Must be accurate and efficient with ability to meet deadlines
• Capable of working with all levels of management

Job Functions:
• Detail processing for Account Receivables
• Maintain all Receivables and provide accurate information
• Make Collection Calls pertaining to open receivables
• Daily cash entry reconciliations
• Accounts payable invoice entry
• Accounts payable statement reconciliation
• G/L Entries and Analysis for Events
• Balance Sheet Reconciliations
• Month end journal entries
• Payroll journal entries and analysis
• Month end duties when assigned
• Other duties and responsibilities as assigned

EOE
 

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