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Communications/Public Relations: Media/Public Relations Servicing
MARKETING & PR MANAGER - Owensboro Convention Center (Owensboro, KY)

Job Summary:
To manage, supervise and coordinate marketing, public relations, advertising, and social network marketing of the Owensboro Convention Center, including development of annual marketing plan and marketing plans for all in-house events.

Essential Job Functions:
Develop annual marketing and sponsorship plan for the facility that supports the following areas:

• Advertising
- Evaluating and planning advertising opportunities
- Researching effective advertising techniques
- Media buying as required
- Creative development
- Working with advertising sales reps and vendors
- Evaluating advertising efforts

Public Relations
- Writing press releases, media alerts, feature articles, factsheets, biographies, etc.
- Developing and distributing press kits
- Interacting with local and national consumer and trade media
- Pursuing editorial opportunities
- Creating editorial calendars
- Creating industry events calendars
- Writing and editing the annual report
- Arranging and supervising media interviews
- Monitoring media coverage
- Development and editing of quarterly newsletter
- Develop system for updating OCC Web Site and mobile application
- Coordinate OCC email database and newsletter lists

Special Events
- Research and support Event Manager for opportunities to create special events including planning, budgeting and forecasting.
- Assist in developing sponsor packages that support those special events as well as for the sponsorships and partnerships  for the facility as a whole.

• Sales Support
- Assist the overall sales efforts through marketing promotions to help increase revenue and generate new events.
- Support development of sales presentations
- Networking with industry professionals
- Developing direct mail campaigns
- Creating sales packages
- Analyzing competitors and target markets
- Projecting and tracking revenue flow
- Participating in industry tradeshows

- identify opportunities to generate additional revenue through marketing services

• Sponsorship Sales

- Position will have responsibility for prospecting and soliciting presenting/title and other sponsorships that tie to in-house and outside promoted events.

- Develop cross promoting opportunities with sponsors/partners to promote events and increase attendance and expose of sponsor to venue.

- Communicate fulfillment requirements to staff.

 

Other Job Functions:

- Review newspaper daily to become familiar with various city-wide events to assist in providing answers to inquiries.

- Serve as in-house marketing agency for clients, if needed.

- Perform other duties as assigned


KNOWLEDGE, SKILLS & ABILITIES:

Knowledge Of:
• Marketing concepts and guidelines
• Web Sites and social media sites
• MAC computer proficiency
• Graphic Design – Adobe products

Ability To:
• Provide leadership, optimism and creativity to the workplace.
• Be a positive role model for team members in the following areas: teamwork, work ethic, and staff morale.
• Have high initiative requiring minimal supervision.
• Assure that all details of the job are performed and their work is accurate.
• Maintain high level of concentration.
• Multi-task, work under pressure in meeting urgent deadlines.
• Provide excellent service to customers
• Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended numbers of days
• Travel as needed for meetings and presentations

PREFERRED QUALIFICATIONS:
• Two to four (2 - 4) years of increasingly responsible sales and marketing experience for a convention center, arena, performing arts facility, hotel or other public assembly facility.
• Strong knowledge of marketing communications including advertising, public relations and special event management.
• A Bachelor’s degree from an accredited college or university with major coursework in Marketing, Communications, Public Relations, Business Administration, or a related field
• Must have solid skills in Microsoft Office applications and word processing, spreadsheets, database, presentation and internet software
• Possession of, or ability to obtain a valid driver’s license
 

Note: When you apply for this job online, you will be required to answer the following questions:

1. YES / NO: Do you have 2+ years of increasingly responsible sales and marketing experience for a convention center, arena, performing arts facility, hotel or other public assembly facility?

2. Have you earned a Bachelors degree from an accredited college or university with major coursework in Marketing, Communications, Public Relations, Business Administration, or a related field?

3. To be considered, please list your salary requirement.

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