MARKETING COORDINATOR - South Okanagan Events Centre (Penticton, BC)
Hours: 40 hours/week – Must have the ability to work a flexible schedule including early mornings, days, evenings, weekends, holidays and extended (long) work days and extended number of days
Overview: The Marketing Coordinator acts as an extension and support to the Director of Marketing and the Multimedia Producer and will take a supportive role in the marketing initiatives for the South Okanagan Events Centre Complex, including the South Okanagan Events Centre, Penticton Trade and Convention Centre, Penticton Vees Junior A Hockey Club and Memorial Arena.
The Marketing Coordinator will work closely with the Penticton Vees Sales Team in supporting the sales effort by designing sales and marketing collateral, in-game promotional graphics and overseeing the creative process for advertising and promotional materials.
Responsibilities include, but are not limited to the following:
Responsible for the coordination, development and design of collateral materials such as promotional pieces, sales materials, advertisements, and various graphic elements for in-game promotions as needed for the Penticton Vees Junior A Hockey Club and for upcoming concerts and events at the South Okanagan Events Centre and the Penticton Trade and Convention Centre.
Participate in sales and marketing meetings to add creative ideas to brainstorming sessions to increase ticket sales and overall event revenue.
Provide marketing support for Penticton Vees home games, concerts, family shows, sporting events and other hosted events.
Assist in public relations efforts such as press conferences, media releases, story pitches, media drops, etc.
Support in the development and implementation of marketing campaigns to maximize event awareness and exposure for aforementioned events.
Assist in the communication and support efforts for other departments such as Corporate Partnerships.
Develop, nurture and grow grassroots campaigns with community partners.
Create online advertising campaigns including but not limited to Google Adwords and Youtube advertising, retargeting and social media advertising.
Assist in the compilation of event settlement information.
Promote HYD culture and principles within the department and facility.
Other duties and responsibilities as assigned.
Qualifications (educational, experience and basic knowledge requirements):
Bachelor’s Degree from an accredited college or university in Marketing, Communications or Sports/Business Management.
Minimum of 1-3 years marketing experience preferred.
Excellent verbal and written communication skills in the English language required.
Knowledge of interactive media (including but not limited to website maintenance, online advertising and email marketing)
Demonstrated proficiency in Microsoft Office applications, including PowerPoint.
Proficient in Photoshop and knowledge of other Adobe Creative Cloud Applications.
Detail oriented with excellent organizational skills.
Excellent interpersonal skills.
Strong work ethic – self-directed learner.
Creative and proactive problem solver.
Must be able to work flexible hours including nights, weekends and selected holidays.
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