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Sales & Marketing: Convention Sales
DIRECTOR OF SALES - Pueblo Convention Center (Pueblo, CO)


To manage, supervise and coordinate the activities and operations of the Sales Division for an assigned facility; to schedule and book facility events; and to provide highly responsible staff assistance to higher-level management staff.

DUTIES: (including to but not limited to)

  • Assume management responsibility for all services and activities of the Sales Division including the scheduling and booking of all facility events
  • Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activities.
  • Monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures; assess and monitor workload, administrative and support systems, and internal reporting relationships; identify opportunities for improvement and review with the General Manager; implement improvements.
  • Select, train, motivate and evaluate all sales personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures.
  • Plan, direct, coordinate, and review the work plan for providing booking and sales services; meet with staff to identify and resolve problems; assign work activities, projects and programs; monitor work flow; review and evaluate work products, methods and procedures.
  • Participate in the development and administration of the annual budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
  • Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangement; finalize all booking arrangement; prepare contracts; negotiate rental and other rates as required.
  • Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
  • Analyze facility rental rates, schedules, and labor rates and modify as necessary.
  • Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales.
  • Oversee the scheduling and booking of all facility events; serve as a liaison with outside promoters, permittees, and presenters as well as other departments and divisions; negotiate and resolve significant and controversial issues.
  • Provide responsible staff assistance to the General Manager as necessary; prepare and present staff reports and other related correspondence.
  • Respond to and resolve difficult and sensitive inquiries and complaints.
  • Perform related duties and responsibilities as required.


  • Operational characteristics, services and activities of facility sales program.
  • Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
  • Modern and complex principles and practices of event scheduling and booking operations.
  • Principles and practices of accounting
  • Principles and practices of budget preparation and control.
  • Principles of supervision, training and performance evaluation.
  • Principles of crowd management.
  • Client needs as they apply to facility usage.
  • Pertinent Federal, State, and local laws codes and regulations.



  • Manage, direct, and coordinate the work of professional and clerical personnel.
  • Select, supervise, train and evaluate staff.
  • Plan, organize, and coordinate the technical operations of convention center.
  • Develop and implement comprehensive sale programs to promote facility use.
  • Provide administrative and professional leadership and direction for all technical services activities.
  • Recommend and implement goals, objectives, and practices for providing effective and efficient facility scheduling, booking service.
  • Plan and organize facility event efficiently.
  • Negotiate and implement facility contracts for services.
  • Prepare and administer large and complex budgets.
  • Prepare clear and concise administrative and technical reports
  • Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
  • Research, analyze. And evaluate new service delivery methods, procedures, laws and regulations.
  • Interpret and apply Federal, State and local policies, procedures, laws and regulations.
  • Perform responsible and difficult secretarial work involving the use of independent judgment and personal initiative.
  • Understand the organization and operation of the convention center and of the outside agencies as necessary to assume assigned responsibilities.
  • Interpret and apply administrative and departmental policies and procedures.
  • Communicate clearly and concisely, both orally and in writing.
  • Establish and maintain effective working relationships with those contracted in the course of work.

Experience and Training


Four years of increasingly responsible sales experience for a hotel with substantial meeting space, convention center, or performing arts facility including some supervisory responsibility.



A Bachelors degree from an accredited college or university with major course works in Marketing, business administration, or a related field.


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