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Sales & Marketing: Marketing
MARKETING MANAGER - Greater Richmond Convention Center (Richmond, VA)

Reports To: Director of Sales & Marketing

Supervises: Interns

Status: Full-Time; Salaried, Exempt

SUMMARY:
Under general direction from the Director of Sales & Marketing, the Marketing Manager performs a wide variety of duties in the areas of sales, advertising, marketing, promotional activities, public/client/employee relations, social media and sponsorship programs.

JOB DUTIES: (including, but not limited to…)
 

• Develop, implement and evaluate the Center’s marketing plan/initiatives. Assist Center clients with marketing initiatives to increase event exposure and attendance
• Actively promote and market the Center as a world class meeting and exhibition facility
• Develop the Center’s marketing materials and implement promotional programs.
• Develop and implement targeted marketing campaigns
• Develop the Center’s advertising campaign. Create and place advertising media.
• Manage social media and e-Marketing programs for the Center
• Develop, sell, coordinate, service and evaluate advertising/sponsorships opportunities and programs
• Prepare proposals, pitch advertising/sponsorship opportunities, negotiate terms and prepare contracts
• Develop, implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the facility. Assist events with their public relations initiatives.
• Establish and maintain effective working relationships with local and regional media representatives
• Develop and issue media alerts and press releases
• Respond to requests for information from the general public, media, organizations and clients
• Collaborate with Center stakeholders for the benefit of the Center or Center events
• Assist the Director of Sales and Marketing with the development of the annual departmental budget and the Center’s Sales & Marketing Plan
• Update and maintain the facility’s website; serve as liaison for all website related issues
• Provide creative support to the Center’s sales team. Assist with preparing presentations and proposals
• Manage customer service, employee recognition and client recognition programs and events
• Manage student intern recruitment and assignments
• Manage the Center’s Digital Signage Program
• Obtain and organize all approved promotional materials for the Center
• Facilitate the taking of pictures and videos at events. Maintain a catalog of facility and event pictures/videos
• Develop and implement new and creative revenue producing ideas for the Center
• Prepare and present clear and concise reports and other related correspondence.
• Oversee the development of facility maps, floor plans and capacity charts (stationary and interactive)
• Produce the Center’s e-Newsletter and Annual Report
• Perform other duties as required

SPECIAL KNOWLEDGE AND ABILITIES:
 

Knowledge Of:

• Methods of demographic research
• Website management and maintenance
• Use and implementation of strategies to maximize the effectiveness of social media outlets such as Facebook, YouTube, Twitter, Pinterest, LinkedIn, Instagram, Google Analytics
Ability to:
• Plan and formulate strategies; Implement strategies by using or adapting tactics
• Establish and maintain cooperative-working relationships with those contacted in the course of work
• Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations; implement approved recommendations in support of organizational objectives
• Manage multiple projects at one time while adhering to project deadlines
• Produce quality work at a minimum Intermediate level of experience working with software such as the Adobe CS (Illustrator, Photoshop, InDesign, Acrobat), Microsoft (Word, Excel, Power Point, Front Page), Pinnacle (Avid Studio, Studio), Nero Multimedia and other related software programs
• Be detail oriented with excellent writing and organizational skills
• Be fiscally prudent and responsible
• Communicate clearly and concisely in the English language, orally and in writing
• Work with a strong work ethic, be self-motivated, punctual, creative and pro-active
• Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended numbers of days. Minimal travel required.

PREFERRED QUALIFICATIONS:
 

Experience:

• Minimum of two (2) years of increasingly responsible experience in sales and/or marketing preferably with a convention center, hotel, sports facility, performing arts facility or other multi-purpose public assembly facility, including some supervisory experience

Education / Training:

• Bachelor’s degree from an accredited 4-year college or university with major course work in sales, marketing, public relations or other related field
• Additional years of experience may be substituted for formal education

Licenses or Certificates:

• Possession of, or ability to obtain a Virginia driver’s license
 

EOE, DFWP

Note: When you apply for this job online, you will be required to answer the following questions:

1. YES / NO: Have you earned a Bachelor’s degree from a 4 year accredited College or University?

2. YES / NO: Do you have a minimum of two years of progressive experience in position where your primary duties involved marketing a venue?

3. YES / NO: Do you have experience managing/updating a website and using Google Analytics?

4. YES / NO: Do you have experience creating marketing materials using software or software similar to Illustrator, InDesign, Photoshop, and Acrobat?

5. YES / NO: Have you written and produced press releases and media advisories which have been widely distributed to the media?

6. YES / NO: Have you developed and placed advertisements in publication?

7. YES / NO: Have you been involved in producing marketing materials for an organization?

8. YES / NO: Do you have definitive experience interacting with the mainstream media?

9. In order to be considered, please state your annual salary requirement or range for this position.

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