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MARKET RESEARCH INTERNSHIP - Comcast-Spectacor (Philadelphia, PA)

Reports To: Manager, Customer Insight and Analytics

Hours: Part-Time; 76ers/Flyers games

Summary: Assist 76ers / Flyers Organizations in collecting valuable data to be utilized by Marketing and Sales in driving business decisions. This is done by administering satisfaction surveys through electronic Palm Pilot units to fans as they enter the building on game night and then analyzing this data to call out relevant information.

Qualifications:

Responsibilities:

  1. Approach fans in an enthusiastic manner to fill out satisfaction surveys on handheld Palm Pilot units.
  2. Meet a pre determined amount of completed surveys per night.
  3. Analyze data collected and present survey results using Turnkey, Market Sight and Microsoft Excel.
  4. Review relevant journals and Market Research articles to gain insight into current trends and how research is being used to drive business. Put together written analysis on the role of Customer Insight and Research within today’s sports.
  5. Review and further develop current surveys used throughout the season to create more effective data collection.
  6. Partake in data collection efforts needed outside of game night duties. *i.e. if the Marketing department is conducting community outreach campaigns, allow small groups of interns to assist in name collection for lead generation or administer short surveys as needed
  7. Answer customer questions during game nights, direct people to different areas throughout the arena, assist however possible
  8. Assist with giveaways and promotional items when necessary
  9. All other duties and responsibilities as assigned
     

EOE

Note: When you apply for this job online, you will be required to answer the following questions:

1. YES or NO: Are you a college junior, senior or grad student seeking internship experience for class credit as part of your curriculum?
2. YES or NO: Are you capable of working of completing your internship on game nights/weekends?
3. YES or NO: Do you have housing in or near the Philadelphia, PA area?

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